Does Apple Finally Get it?

Caleb Williams
2 min readMay 1, 2020
iPhone SE

I remember many years ago, in high school, a friend of mine got his first Apple product, a MacBook. I don’t think anyone had one at the time, so it was a sight to behold. We gathered around him to get a glimpse of what the Apple computer hype was all about. The computer was slick and sexy; it came with a huge price tag. This made me dislike Apple products.

But that is what Apple stands for. You pay for what you get. The price has always been something that scared me away from their products. I could never justify the heavy price tag. I will say this has prevented me from having a taste of the Apple Experience.

However, recently, Apple launched the iPhone SE, one of their only affordable phones — Well, I guess it depends on who you ask about affordability. The idea? “Lots of Love, Less to Spend.” This new launch created a space for people, like me, who couldn’t afford their phones before. Now they are to actually tryout the Apple experience.

This may be a budget phone, but I appreciate that Apple didn’t skimp on the quality — unlike other budget phones in the market.

The iPhone SE comes with a lot of outstanding features that will shock you

  • 4K Retina HD display — what more can you ask for?
  • You can shoot high definition videos in 4k, 30 frame per second.
  • You get a battery life of up to 13 hours — This can be becauseis a budget phone, there are fewer apps to draining battery life.
  • The phone is water and dust resistant, but that doesn’t mean you can dive into the ocean with your phone. Read more about that here.

And other impressive features for the price tag. So what should we learn from Apple’s product release?

  • They understand the user needs — Okay, I know, this is something people might disagree with, but they finally listened and offered users something more affordable.
  • Loyalty can’t be manufactured- I don’t think Apple has a loyalty program. All what they’re concerned about is producing high-quality products that will benefit the user.
  • Always give a product teaser — people like trying things out before they pay a tremendous amount for them. That’s why I said Apple finally gets it.

This is the best way to build and launch products. Now, it’s time to try out the new iPhone SE.

Thank you for reading!

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Caleb Williams

Product Designer — I create digital products for start-ups that helps them solve complex challenges.